Sanjeev Singh, From Mechanical Engineer to Digital Marketing Specialist
Introduction
In a fast-paced world where technology and creativity come together, being versatile is essential for success. Sanjeev Singh is an impressive example of someone who transitioned from mechanical engineering to the dynamic digital marketing field. With a strong engineering background, a passion for learning, and a creative spirit, Sanjeev Singh has found his place in social media marketing, website development, and search engine optimization (SEO). From excelling in academics to running successful campaigns on Facebook, Instagram, LinkedIn, Twitter, and YouTube, Sanjeev Singh’s professional journey shows his adaptability, determination, and growth. This blog is about Sanjeev Singh’s education, career highlights, technical skills, personal interests, and future vision.
Early Life and Education
Sanjeev Singh’s academic journey began with a love for problem-solving and a keen interest in technical subjects. His passion for engineering led him to Lakshmi Narain College of Technology (LNCT), one of India’s top engineering schools. He earned a degree in Mechanical Engineering, finishing in 2020. This education gave him a strong technical foundation and taught him the importance of precision, analytical thinking, and structured problem-solving—skills that became helpful in his digital marketing career.
Life in Sultanpur, Delhi
Sanjeev currently lives in Sultanpur, Delhi. He appreciates being in a place that connects him to India’s business centers while enjoying a rich cultural environment. Delhi’s fast-paced lifestyle matches his own energy, allowing him to take on work that is both challenging and satisfying.
Professional Career
Role at 360 Realtors
On February 9, 2024, Sanjeev began his professional path with 360 Realtors, a leading real estate advisory firm in India. Starting as a Sales Coordinator, he quickly proved his ability to manage client relationships, facilitate team coordination, and ensure smooth sales processes. This role gave him real-world experience in business development, lead management, and customer engagement. Working in real estate improved his understanding of how marketing and sales strategies must work together to achieve real results.
Transition to Digital Marketing
While doing well as a sales coordinator, Sanjeev pursued his interest in digital platforms and marketing. His natural curiosity and self-learning abilities helped him master various aspects of digital marketing, including:
• Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, YouTube)
• Video Editing (using Filmora)
• Email Marketing
• WhatsApp Marketing
• SMS Campaigns
• Website Development (WordPress)
• Search Engine Optimization (SEO)
By combining these skills, Sanjeev has developed a versatile profile—someone who can coordinate sales and drive them through targeted online strategies.
Expertise in Social Media Marketing
Social media is not just about sharing content; it’s about building a brand’s identity and engaging with followers. Sanjeev knows the nuances of different platforms:
• Facebook Marketing – Creating engaging ad campaigns, targeting specific groups, and optimizing ad performance.
• Instagram Marketing – Using visually appealing content and reels to attract younger audiences.
• LinkedIn Marketing – Positioning brands for B2B visibility and professional networking.
• Twitter Marketing – Crafting impactful tweets to stay relevant in real-time discussions.
• YouTube Marketing – Using videos to grab attention and effectively communicate brand messages.
His approach is strategic. He studies audience behavior, keeps an eye on trends, and uses data-driven decisions to boost results.
Proficiency in Video Editing
In today’s digital world, video content is a key form of communication. Sanjeev’s skills with Filmora enable him to create polished, high-quality videos for marketing efforts. His editing style combines clarity, creativity, and storytelling, ensuring each video communicates its message effectively.
Email, WhatsApp, and SMS Marketing
Sanjeev knows that marketing is about connecting with the audience where they are most active. By using email campaigns, WhatsApp broadcasts, and SMS alerts, he helps brands engage directly with their customers in a personal way. These direct communication methods enhance customer engagement and conversion rates.
Website Development & WordPress Expertise
A brand’s online presence starts with its website. Sanjeev has developed his ability to create professional, responsive, and user-friendly websites using WordPress. His personal portfolio, sanjivtj.com, showcases his talent for blending design with practical web solutions. From installing themes and plugins to customizing layouts and optimizing site speed, he ensures every website meets modern design and SEO standards.
Search Engine Optimization (SEO) Skills
SEO is crucial for digital visibility, and Sanjeev’s knowledge helps brands rank better on search engines. His SEO skills cover:
• Keyword Research
• On-page Optimization
• Off-page Optimization
• Content Optimization
• Technical SEO Audits
• Link Building Strategies
By applying these strategies, Sanjeev ensures that websites not only look appealing but also perform well in search rankings.
Hobbies and Interests
Outside of work, Sanjeev has a competitive spirit and enjoys activities that challenge his strategic thinking:
• Cricket – A sport that teaches teamwork, patience, and quick decision-making.
• Chess – A hobby that sharpens his analytical and problem-solving skills.
These hobbies provide relaxation and enhance his mental sharpness and creativity.
Personal Brand Vision
Sanjeev Singh’s journey from mechanical engineering to digital marketing shows his commitment to continuous learning and adaptability. He aims to build his personal brand as a versatile professional who combines technical skills with marketing creativity. His long-term goal is to become a recognized figure in digital marketing, known for delivering innovative solutions that achieve results.
Key Takeaways About Sanjeev Singh
• Mechanical Engineering Graduate from LNCT, 2020.
• Sales Coordinator at 360 Realtors since February 2024.
• Skilled in Social Media Marketing, Video Editing, Email Marketing, WhatsApp & SMS Campaigns.
• Proficient in WordPress Website Development.
• Experienced in SEO strategies for brand visibility.
• Passionate about Cricket, Chess, and ongoing skill development.
Conclusion
Sanjeev Singh is more than just a set of job titles. He is an engineer turned marketer, a strategist with a creative touch, and a professional who values learning and action. His diverse skills make him adaptable across different industries, while his passion drives him to stay ahead in the fast-changing digital landscape. In a time when being versatile is crucial, Sanjeev Singh shows how embracing change can lead to fulfilling and unexpected career paths. Whether closing sales, optimizing websites, or crafting engaging content, Sanjeev continues to push boundaries and inspire others.